The general public does not understand NFT? Never mind, Ubisoft will be eyeing Web3.0 enthusiasts directly by attacking the metaverse.
The Spanish publisher has just announced a strategic partnership with the game The Sandbox to introduce Rabbids.
Rabbids invade the metaverse
Rabbids are coming to the metaverse and the world of NFTs. Ubisoft has just acquired a large virtual terrain within The Sandbox, a game presenting itself as a metaverse. The Spanish publisher will soon be offering interactive experiences around its brand. Starting with the Rabbids, who will initially appear in the game in the form of characters and objects which should then become NFTs, a vein in which Ubisoft firmly believes. These virtual elements can be used by players to build their own games and gaming experiences. For the moment, no information has been communicated about the prices of these NFTs or their launch date.
“The Sandbox is a new playground for Rabbids, and an important opportunity for Ubisoft to experiment with the metaverse for its brands,” said Guillaume Mammi, head of partnerships at Ubisoft, in a press release. And this would only be the beginning, since the Spanish publisher is already considering installing other of its licenses on this new virtual ground.
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