PUBG is changing its name and could be heading towards a free-to-play business model

PUBG is changing its name and could be heading towards a free-to-play business model

© PUBG Studios

Four and a half years after its initial launch in Early Access on PC, PlayerUnknown's Battlegrounds makes a small mutation. Indeed, the famous battle royale significantly changes its title and could soon review its economic model.

We owe the following information to the PC Gamer site. The latter was able to speak with the publisher behind the famous battle royale, which sold 70 million copies worldwide (figure stopped in 2020). Thus, the South Korean firm Krafton has officially announced that the game is now called PUBG: Battlegrounds and no longer simply PUBG. An astonishing choice since taking up each initial, the app is now called PlayerUnknown's Battlegrounds: Battlegrounds...



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Un choix marketing

Of course, the company located in South Korea has made its intentions clear. Thus, the goal is to export the PUBG brand that everyone knows to other universes. For example, the next game of the license will be named PUBG: New State (a sequel taking place in a futuristic context) in order to be more easily identifiable. Another opus is also expected on consoles and PC in 2022.


Finally, PUBG: Battlegrounds will be playable for free from August 10 to 16, 2021. A dataminer underlines the fact that this free will be used to gauge the interest of players in the free-to-play format. An economic model that the game could adopt in the near future, according to the dataminer. To be continued…


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